Google Kicks H.264 To Curb, Embraces Open Codecs.


Citing the need to continually push forward with
the idea of an "open and community-driven"
Web, Google has announced that it will remove
H.264 playback in its Chrome Web browser.
Instead, Google will continue to focus on open
codec technologies instead of closed standards,
no matter how popular they are.
Since launching its WebM Project last year (a
royalty-free, open Web video standard supported
by Adobe, Mozilla, Opera, and other companies),
Google has stated that it has seen enhancements
in the open Web-development. These
improvements include better video encoding/
decoding, increased standards adoption by
browser, tools, and hardware vendors, and
independent use that fosters additional choice for
users, publishers, and developers. Google
believes that by creating this open environment, it
encourages competition and innovation.
Looking forward, Google expects to invest more
into technologies that are developed and licensed
on the open-Web principle. As such, Google is
tweaking the Chrome Web browser's HTML 5
video support to make it consistent with the
codecs that are already supported by the
Chromium Project. Chromium is the open-
source project behind the Google Chrome
browser (and Google's Chrome OS) that houses
the documentation and code related to
Chromium projects, and is intended for
developers interested in learning about, and
contributing to, the open-source projects.
To that end, Google will officially support the
WebM (VP8) and Theora video codecs. The
company has stated that it will also consider
additional support for "other high-quality,"
unnamed video codecs.
Google stated that the changes will be
implemented in the next couple of months, but is
announcing them now in order to give HTML
video content developers and publishers the
appropriate time to make changes to their Web
sites.
C


Source: Http://www.pcmag.com/article2/0,2817,2375623,00.asp

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