Does Google Intend to Plunge into E-book Business?

The search behemoth Google has acquired eBook
Technologies Inc., which is a relatively new
company involved in e-book related technology.
The obvious conclusion is that the takeover spells
Google's intention to get into the e-Book reader
fray. What's open to conjecture is how? It may
go through the hardware route like the Kindle,
with its own e-book reader, but that's highly
unlikely since Google hasn't historically shown
any leaning towards the hardware aspect of the
business.
If you consider the history of eBook
Technologies, the company has been credited
with designing two e-book readers - one with
color screen and one with E-Ink screen - along
with the allied software meant to be deployed
with the e-book readers. So nothing conclusive
really comes out of the legacy of the company,
since it has both software and hardware know-
how.
However, this quote from a Google
spokesperson pretty much clears that up, "We
are happy to welcome eBook Technologies' team
to Google. Together, we hope to deliver richer
reading experiences on tablets, electronic readers
and other portable devices."
So it's more likely that we're looking at a possible
integration of the know-how from the newly
acquired company into Google's existing services,
or an altogether new e-book specific service of its
own. The search giant may even use this
knowledge base to integrate a dedicated e-book
platform into its ever popular Android platform.
Only time will tell what plans Google has in store
for e-books.


Source: Http://www.techtree.com/India/News/Does_Google_Intend_to_Plunge_into_E-book_Business/551-114162-643.html