Google Unveils New Tool That Helps Chrome Users Block Tracking.

An early version of Google's Chrome Web
Google Inc., owner of the world’s largest search
engine, is releasing a tool that helps users of its
Chrome Web browser keep advertisers from
monitoring their Web-surfing habits.

The program, called Keep My Opt-Outs, lets
users opt out of so-called tracking, a method
used by advertisers to tailor ads by gathering
information about consumer use of the Web. The
tool would apply to all companies that offer opt-
outs through industry self-regulation programs,
Mountain View, California- based Google said
today in a blog post.
The company said that once users opt for the
tool, or browser extension, they may see ads that
are repeated or less relevant.
“We’ve designed the extension so that it should
not otherwise interfere with your Web browsing
experience or website functionality, ” the company
said in the blog. “This new feature gives you
significant control without compromising the
revenue that fuels the Web content that we all
consume every day. ”
The U.S. Federal Trade Commission late last year
issued a report calling for a do-not-track option,
underscoring demand from consumers and
privacy advocates for more control over online
privacy. The U.S. Commerce Department has
also called for stricter regulation of Web privacy.



Source: Http://www.bloomberg.com/news/2011-01-24/google-unveils-new-tool-that-helps-chrome-users-block-tracking.html