A new Chrome extension will let Web users who have opted
out of online ads avoid having to use tracking cookies to
maintain those preferences.
Google's new Chrome extension stores opt-out settings that
users have placed with two ad-industry organizations.
(Credit: Google) Google just released a new extension for its
Chrome browser that will make it easier to avoid ads on the
Web.
"Keep My Opt-Outs" stores the settings that users lodge with
ad industry opt-out programs like the Network Advertising
Initiative and the Self-Regulatory Program for Online
Behavioral Advertising in one place, ensuring you don't have
to rely on cookies to track those preferences. It's a nod to
the Do Not Track movement that has been gaining a little
steam, which Google acknowledged in a blog post
announcing the extension.
"A better "Do Not Track" mechanism is a browser extension
that means you can easily opt out of personalized
advertising from all participating ad networks only once and
store that setting permanently," wrote Sean Harvey and
Rajas Moonka, product managers at Google. The extension
can be downloaded here.
Mozilla also today released a proposal for allowing Firefox
users to avoid ads, or at least ads placed by companies that
would agree to Mozilla's ideas.
Source: Http://m.cnet.com/Article.rbml?nid=20029348&cid=null&bcid=&bid=-265
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